Summary
The affiliate marketing industry changes constantly. Beginning and experienced affiliate marketers must stay attuned to emerging trends and online business fundamentals. This article covers three trends to investigate and gives examples of how you might use them in your business.
Table of Contents
- Introduction
- Affiliate Marketing Trend #1: Voice Search SEO Commerce – Plan For Voice
- Examples of How Affiliate Marketers Can Embrace Voice Search and Commerce
- Affiliate Marketing Trend #2: Virtual Worlds – Get Started With Metaverse Affiliate Marketing
- Examples of How Affiliate Marketers Can Embrace Metaverse Affiliate Marketing
- Affiliate Marketing Trend #3: Influencer Partnerships – Nano and Micro-Influencer Marketing
- Examples of How Affiliate Marketers Can Embrace Nano and Micro-Influencer Marketing
- Conclusion
Introduction
Discover the latest affiliate marketing trends you can’t afford to ignore!
The online affiliate marketing industry, like others, is changing rapidly. For veteran affiliates, keeping up with industry shifts is par for the course. For beginners, it can be more difficult. However, novices and experts must keep up with incremental industry changes and look to the horizon to prepare for what’s coming next. This article will explore three emerging trends that all affiliate marketers should consider.
Affiliate Marketing Trend #1: Voice Search SEO Commerce – Plan For Voice
Consumers now harness the power of voice assistants for online purchases. Some believe that 27% of users already use voice search for shopping. Optimize your content with long-tail keywords and natural language to tap into this growing trend.
“Focus on phrases and long-tail keywords. The search focus has shifted from terse, awkward keywords to long-tail phrases or even entire sentences. Therefore, The phrases and keywords we use while speaking to digital assistants would differ from those we use when entering text into search engines.”
ConvinceAndConvert.com
“Anticipate specific questions asked in a conversational manner. Voice search might use entire sentences, but it’s also specific in nature. People do not ramble on when speaking to a digital assistant, possibly because a more specific question leads to a more accurate answer.”
ConvinceAndConvert.com
Examples of How Affiliate Marketers Can Embrace Voice Search and Commerce
- Create a blog post about the benefits of using voice assistants to shop online. Includes a list of popular products to purchase using voice assistants, such as groceries, smart home devices, and books. You can also promote a voice-activated shopping device in the blog post, such as the Amazon Echo or Google Home.
- Create a YouTube video tutorial on how to use voice assistants to shop online. Show viewers how to set up their voice assistant for shopping, find and purchase products using voice commands, and manage their shopping orders. You can also include affiliate links to voice-activated shopping devices and popular products in the video description.
Affiliate Marketing Trend #2: Virtual Worlds – Get Started With Metaverse Affiliate Marketing
Step into the virtual world and unlock new possibilities. Create virtual stores in the metaverse to promote and sell partner brand products. Embrace the digital revolution and reach audiences in this exciting new space.
Examples of How Affiliate Marketers Can Embrace Metaverse Affiliate Marketing
- Create a virtual store in the metaverse where you sell products from your partner brands. You can create your virtual store using a Decentraland or Sandbox Metaverse platform. Once your store is up and running, promote it on social media and in your email newsletter. You can also offer exclusive discounts and promotions to customers who shop in your virtual store.
- Partner with metaverse influencers to promote your products or services. Metaverse influencers are social media influencers with a large metaverse following. You can reach out to these influencers and offer them a commission on any sales they generate for you. You can also provide metaverse influencers with high-quality content and images that they can use to promote your products or services.
Affiliate Marketing Trend #3: Influencer Partnerships – Nano and Micro-Influencer Marketing
Remember to consider the impact of micro-influencers. Their smaller following may actually mean a more engaged audience. Team up with micro-influencers to amplify your products and services. According to InfluencerMarketingHub:
- Nano influencers usually have 500-10,000 social media followers,
- while micro-influencers have 10,000-25,000
- and macro-influencers would have an engaged audience of 25,000+ followers.
Examples of How Affiliate Marketers Can Embrace Nano and Micro-Influencer Marketing
- Identify influencers in your niche who have an engaged audience. You can use social media platforms like Instagram and TikTok to find them. Once you have found a few potential influencers, reach out to them and offer them a commission on any sales they generate for you.
- Provide nano and micro-influencers with high-quality content and images that they can use to promote your products or services. This could include product reviews, blog posts, or social media posts. You can also offer them exclusive discounts and promotions that they can share with their followers.
Although you should keep your eye on these three trends: voice search, the metaverse, and partnering with smaller influencers, here are some affiliate marketing fundamentals.
- Data is king: Stay on top of your game by tracking and analyzing your results. Optimize your campaigns using data-driven strategies for maximum success.
- Authenticity matters: Build trust with your audience by being transparent and genuine. Consumers crave authenticity, so be real in your brand relationships and recommendations.
Conclusion
Like others, the online affiliate marketing industry is changing rapidly for novices and veteran affiliates. However, keeping your finger on the pulse of emerging trends like voice SEO search, selling in virtual worlds in the metaverse, partnering with smaller influencers, and staying connected to foundational practices like making data-driven decisions and leaning into your most authentic self can bring you success.